A consistent brand builds recognition, trust, and credibility. It shapes perceptions, influences how the district is viewed in terms of academic excellence, inclusivity, and innovation, and can even impact student enrollment, partnerships, and funding opportunities.

When a brand is consistent in its messaging, visual identity, and tone, it becomes easily recognizable, allowing audiences to form clear associations with its values and offerings. For organizations like school districts, it ensures that every communication, from websites to newsletters, reinforces the district’s mission, culture, and commitment to excellence.

Our district has developed brand and style guidelines as a strategic step to ensure brand uniformity. When creating print or digital, or online marketing materials, please refer to these guidelines, so that together, we can continue to build a stronger, consistent brand presence. Below is a shortened version for viewing purposes only. It does not replace the entirety of the District’s branding and style guide. Please refer to it when needing to request the use of the district’s logo or when communicating digitally, via the Web, social media, app, or print. 

Choosing the right file format for each logo is essential. When requesting a logo file, consider whether it will be used for digital display or print. To request a logo file, please email communications@schooldistrict.com.

Thank you for retaining our brand identity!